About WRA's Green Power Program
Developing a community ethic for renewable energy
WRA's Green Marketing Program is building broad-based support for clean energy development throughout the Interior West. Over the past six years WRA has created a grassroots, community-based education and outreach campaign to raise awareness among citizens and businesses of the environmental impacts of electricity use and the availability and benefits of wind power. Our goal is to create an informed base of consumers that, by their support for clean energy resources, reduce environmental impacts of electricity use and encourage utilities to invest in renewable energy.
For a comprehensive review of our community-based marketing approach, download a pdf version of " The Grassroots are Greener: A Community-Based Approach to Marketing Green Power," a research report written by Rudd Mayer, Eric Blank, and Blair Swezey, published by the Renewable Energy Policy Project in July, 1999.
Awards
WRA has received awards from a number of organizations for our innovative marketing approach to promoting renewable energy.
- Sarah Wright, Utah Wind Power Campaign Director, received a Green Power Leadership Award for her role in the Moab Community Challenge
- The Utah Wind Power Campaign received a 2003 Innovation Award from the Interstate Renewable Energy Council
- Rudd Mayer, former Green Power Marketing Director, was post-humously recognized as a Wind Power Pioneer by the US Department of Energy's Wind Powering America Program
- The Green Marketing Program was awarded a 2002 EPA Climate Protection Award for emissions reductions associated with wind power purchases in Colorado
- Rudd Mayer received the Green Power Pilot Leadership Award in recognition of her cutting-edge outreach efforts to boost interest in green power
- Colorado's Pollution Prevention Partnership recognized the Grassroots Campaign for Wind Power
- A Building Bridges Partnership Award by the Wirth Chair in Environmental and Community Development Policy at University of Colorado at Denver for wind power advocacy
- The American Wind Energy Association presented Rudd Mayer with the Wind Energy Advocacy Award to acknowledge the LAW Fund's critical leadership role in support of the development of the green market
- The President's Council on Sustainable Development and Renew America presented the LAW Fund with the National Award for Sustainability in the category of renewable energy in recognition of the Grassroots Campaign for Wind Power.
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