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Western Resource Advocates (WRA), a non-profit conservation organization based in Boulder, Colorado, seeks a highly-motivated, creative, and experienced Communications Director.
Western Resource Advocates' mission is to protect the West's land, air, and water. We promote a clean energy future that reduces pollution and the threat of climate change; protect rivers and advance urban water conservation; and safeguard western lands from the threats of poorly planned or sited energy development.
Job Description/Duties and Functions:
Western Resource Advocates’ (WRA) Communications Director will be an essential part our team, managing the creation, implementation, and evaluation of a communications plan, ensuring that the plan aligns with the WRA mission and brand and that communications support the organization’s policy, program, and marketing objectives. The Communications Director will work with all WRA departments and report to the President. Key responsibilities include:
Communications Strategy and Management
- Create and build the communications plan, strategies, and messages that will empower WRA to meet its policy and organizational objectives;
- Work with the President, senior leadership, program staff, and the development staff to incorporate effective strategies into WRA’s communications, campaigns, initiatives, and activities;
- Provide training and professional development opportunities that assist staff in their efforts to communicate effectively with the organization’s membership, key constituencies, and the broader public;
- Incorporate WRA’s Communications plan into our organizational strategic plan;
- Work with staff to develop appropriate, effective targeting for our communications;
- Advise staff on the best communications activities to reach target audiences and achieve conservation outcomes;
- Implement and monitor communications activities to meet grant deliverables;
- Work with the Development and Marketing Department to build WRA’s brand and help to create and distribute materials supporting donor outreach;
- Maintain quality standards for external communications;
- Ensure that WRA is on the cutting edge of communications practices, incorporating appropriate and emerging tools and technologies;
- Participate in fundraising and grant reporting for communications activities;
- Manage departmental budget.
Media and Partner Relations
- Increase the visibility and effectiveness of WRA in reaching the public, policy makers, and environmental partners to accomplish the organization’s mission and program objectives;
- Devise and implement strategies that will produce measurable positive media placement and increase WRA’s visibility;
- Establish and maintain contacts and relationships with reporters and writers for newspapers, magazines, online publications, and other media outlets;
- Build and maintain relationships with live media (TV and radio);
- Develop and implement media plans for WRA offices that will increase media coverage;
- Establish and maintain contacts and relationships with partnering environmental organizations throughout the region;
- Manage media inquiries, writing and distributing press releases, arranging for press coverage, and organizing press conferences;
- Coordinate release of WRA reports and other work products to the media and the public, including organizing “roll-out” events.
Reports, Materials, and Production
- Work with program staff to produce technical reports, including providing substantive feedback, editing, audience identification, and design and production oversight;
- Develop roll out plans, as appropriate, for WRA reports;
- Engage and coordinate with the program staff to create appropriate fact sheets and other support materials.
Online Presence, Outreach and Social Media
- Ensure that WRA’s website is well structured, engaging and current;
- Create and build a robust online presence for WRA through the organization’s website, use of social media, issue blogs, and other appropriate tools and technologies;
- Engage the WRA community in conversations on key environmental and conservation issues;
- Create and implement new online strategies to achieve conservation goals and increase WRA recognition, including the use of video and other interactive multimedia tools.
Supervision of Communications Manager
The Communications Director will supervise the Communications Manager in:
- Building and maintaining email outreach plans to inform supporters and donors about WRA programs;
- Creation of and updates for website content;
- Elevating the reputation and readership of WRA’s blogs, secondary websites, and social media (such as Facebook, Twitter, Digg, Reddit, Tumblr, YouTube);
- Creating and implementing new online strategies to enhance WRA’s presence, including social media, videos and other interactive multimedia options;
- Researching information to be used in messaging, press releases, etc.;
- Managing relevant lists (media, key decision makers, etc.);
- Distributing hard copy reports.
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
- Must have a minimum 5 years of experience in communications, media and/or public relations;
- Bachelor’s degree required, master’s degree preferred;
- Familiarity and expertise in working with a variety of social and online media tools, including Facebook, Twitter and YouTube;
- Excellent writing, editing, and organization skills required.
- Experience producing a variety of communications products including press releases, web content, reports, speeches, etc.
- Must work well and collaboratively with others and within deadlines;
- Should have experience using graphic design programs (such as Photoshop) and audio/visual production tools (such as Movie Maker or Adobe Premiere);
- Knowledge of environmental/conservation issues preferred;
- Must be self-motivated and desire to work as part of a team.
Equal Opportunity Employer: WRA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, gender identity, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran, in accordance with applicable federal, state, and local laws.
To apply. Please send a cover letter, resume, salary history, and references to email@example.com by April 15th, 2014. No phone calls, please.
Western Resource Advocates seeks self-motivated law students for litigation and policy work in our Boulder, Colorado office. Under the supervision of Western Resource Advocates attorneys, legal interns will assist with a variety of tasks, including but not limited to:
- Researching and drafting briefs, motions, and memoranda;
- Assisting Western Resource Advocates' advocacy in multiple forums (including federal court, state court, and state and federal agencies) regarding a diverse scope of issues such as energy development, federal permitting, water law, land use, and other topics;
- Assisting with implementation of actions, initiatives, strategies, and campaigns to advance the efforts of Western Resource Advocates and client organizations to conserve natural resources and protect the environment.
Successful applicants will have an opportunity to make a difference working on cutting edge issues and cases across the Interior West.
Internships are open to law students who have completed at least two semesters of law school. Excellent writing and organizational skills are required. Litigation experience and knowledge of environmental law, water law, energy law, public utility law, and/or public lands law are strongly preferred.
Internships are unpaid. For-credit externship opportunities may be available in coordination with the applicant's law school.
Please note: we are no longer accepting applications for the summer 2014 semester; however, we encourage qualified students to apply for subsequent semesters.
To apply for subsequent semesters, submit a cover letter, resume, writing sample (not co-authored) and three professional references to: Rob.Harris@westernresources.org.